A Zuckerberg institute and Bill and Melinda Gates Foundation led initiative into innovation within the education space, ARC came to Athletics in need of a lo fi brand with the ability to fade into the background when needed. We developed the idea of a ‘front page’ brand, one that could introduce users to the brand initially before becoming more ambient as the user progressed deeper into the brand.

Designed at Athletics
A Zuckerberg x Gates Foundation led Education R&D lab
Project Information