Creating a uniquely premium experience for IBM's VIP clientele
IBM Global Elite
Elevation became the central throughline of the IBM Global Elite brand. By flipping the conventional top left to bottom right layout structure we found ways to elevate the eye’s passage throughout compositions. Photographic and typographic rules were development to build upon this progression allowing brand executions to remain simple but effective in communicating the brand maxim.
Designed at Athletics
3D by Kuhl and Han